UnFOLD is a production design proposal for the SCAD 2013 Fashion Show Competition. The structure is designed to have a sculptural presence in Trustees Theatre without detracting from the fashion, the show, or the designers.
The Trustees Theatre is a classic theatrical backdrop, already rich with color. As the show itself is a theatrical experience, we considered the runway as its monument.
Across the stage and extending toward the ceiling will be a series of folding black bands. Over half of the bands have flexible LED screens embedded into their structure to showcase details of the designer´s work. The imagery on the screens will display close up images of the fabrics and statistics on how the designers fabricated the clothes, creating a visual data. Everything on the screens will enhance and inform the audience of the designers’ concepts, decisions and processes.
Type: Collaborators: Client: Size: Status:
Cultural Sarah Walko, Fatima Ribadeneira Savannah College of Art and Design 105m2 Concept - Competition